Godard – bout de souffle

“He who jumps into the void owes no explanation to those who stand and watch.”

Breathless a 1960 film which rewrote the film grammar and the director who offered a new vision to the world of cinema bid adieu.

A man started his career as a film critic and introduced a whole new grammar to the world of cinema. His films always went beyond conventional storytelling, this is the reason they haunt us, inspire us to stretch our limits and leap beyond what is possible.

I often used his films as an example to teach cinema. When I study about Godard and his style of film making through his contemporaries and books, it is a whole new world of experience. Since the last two decades Godard has always inspired me for visual design, composition, photography and AV. He always made directors take one step further for the meaning, narration, visual language and beyond.

Raoul Coutard as a cinematographer worked closely with Godard, Agnès Guillemot as an editor shared her experiences with Godard. François Truffaut a friend and Nouvelle Vague film maker, explores Godard. Andrei Tarkovsky who enriched Russian cinema appreciated Godard for his creative decisions. Alfred Hitchcock studied Godard closely to put a cut on his celluloid. Robert Bresson and Federico Fellini the contemporaries of Godard, love Godard for his style of filmmaking. Jacques Tati admired Godard for not dramatizing the film scene but creating the magic with moving images. It was the life cinephiles lived through ages. The later generation of filmmakers from Francis Ford Coppola, Martin Scorsese to Quentin Tarantino and many other from US, Europe and Asia just love Godard. Writing from India, I remember Godard, whose films are studied in film schools and don’t know how many students even today spend years into the spell of Godard. Many find their own style and rest are satisfied with studying Godard for the rest of their life.

Today with a heavy heart, I write this piece. I remember, it was 2017, when my two students got a chance to be a part of Hungarian Film School, in our last meeting, I just asked them, give me a favor, convey my regards to Godard. Long Live Godard !

2022 Local Marketing Tends

Local Marketing, Option for Digital Marketing

Brevity is the soul of wit.

I always recall these lines of William Shakespeare, it is being ages and we are following it. Technology has altered the process of promotion, publicity and marketing. Lately while roaming in Pune, I came across a standee outside a small shop of seasonal products.

Indian summer is known for Alphonso, right from children to elderly love and relish the alphonso. It is a regional produce and super market chain, regional farmers and small retailers bet for the season.

Amidst of digital marketing and new interactive technology, I often search for innovative ways used for communication. Today business starts with a neatly drafted business plan, the pre and post budget of marketing for any product and event. This is summer a natural phenomenon. The scorching heat and sweat, people hardly move out during a day. But morning and evenings are soothing.

I observe this advertising as a direct communication, there is no simile or allegory which is normally used into advertising. The Fruti ad showcase Aliya Bhatt with set of toys attached with a children story. The ad of Maza is done with Katrina Kaif a Bollywood star endorse the product.

The local shop which sans budget for marketing and advertising has made the standee with the product, Mango and it appeals. “ I have arrived” two words in Marathi a local tongue and with no tongue twister.

I appreciate the way advertising play with design principle Scale where the size of mango is increased and nothing just imagine Mango as a character and its appeal.

The clicked photo belongs to Pune city. I wonder how simple is the idea and how apt is the presentation. As the small local shop mainly has the customers from nearby area and passerby attracted by standee.

The choice of not choosing digital media and using age old media of standee make sense as it communicates louder and message does not get lost in digital clutter.

I often wonder the way marketing communication and advertising is evolving. It is these small things that matters a lot for customers. We can see the small Panadol and frill which reminds us for marriage or funfair location. This is the in-depth study of customer. The study and implementation of culture to make customer more friendly and special works today.

These small business spots give us following take away

  1. Be specific
  2. Talk sense
  3. Understand your audience
  4. Choose the decision maker
  5. Make right appeal
  6. Choose correct place
  7. Be simple
  8. Be ready with presentation
  9. Talk only about the product
  10. Be at tentative

Advertising communication is bombarded to people with different media, people have become smart and they understand the communication. They make decision only if they wish. It is an emotional process. This advertising is directed to children. They wait for a year for this season to come. Children are not the one who shell out money but they certainly influence parents to make purchase.

Often these creative experiments go unnoticed, thus sharing with you. Kindly give your feedback.  I appreciate your suggestions. Kindly share your observation from your vicinity.

Social Intelligence and our Work Place

‘Two Friends’ by Guy de Maupassant an interesting French short story published on 5 February 1883. In The story two people, Monsieur Morissot, a watchmaker, and Monsieur Sauvage, a draper, meet on every Sunday for fishing at riverside and discuss various topics. Slowly they develop a bond. Sunday fishing becomes their ritual. This story takes place with a war in the background. The place is Paris, during the Franco-Prussian War. Life changes when the war breaks and they are not allowed for fishing as the area of the river falls under occupied territory. They enter there and get caught. They were accused of being a spy. The moral of the story, the way we behave in society. At times we need to control our emotional impulses and behave in accordance with society.

Daniel Goleman an American Psychologist has made extensive research in the domain of social intelligence. This books shares his valuable inputs on human nature. Social intelligence is a science of human relations. How we maintain and nurture the relations and how they benefit us for progress. Writer has proved the way we engage with the social environment results in our external success and shapes our mental and physical health.

Social intelligence could be nurtured. Cooperation, altruism, and empathy are the natural qualities in humans. Our childhood and culture are the main factors in building your social skills. Applying social research at the workplace drains your body resources. Investing in social connections is the best way to improve your health. Empathetic accuracy can help us understand what thread is in front of us, it helps us to make a decision. It is like putting yourself in another person’s shoes and understanding why they feel this way.

The time we spend improving our social intelligence skills helps us at various stages of our life. The people who shout on others, people who beat family members are the people with low social intelligence. It is the symptom that they cannot keep control over their emotions and are unable to behave in society. Understanding other people and respecting their feelings makes us a better person. Low social intelligence leads to narcissist tendencies. Working on social intelligence helps us improve our relations among our family and job place.

Stress can make you sick. The increased stress hampers your health and wellbeing, acknowledges your stress and boosts your social interaction. It helps in terms of support for family and friends. Applying social intelligence in life helps us create an opportunity in life. Daniel Goleman shares various examples from the research conducted.

Practice kindness, into our daily life it will help us improve our empathic accuracy and social intelligence. It will help us to improve our life and make this world a better place.

‘Two Friends’ by Guy de Maupassant is well written and describes the setting of Paris and the outbreak of war. The elaborated description in the story may find something deviating to today’s reader but mind you, it is a piece of literature which was composed much before Daniel Goleman. Today in the light of research conducted by Daniel Goleman and other psychology scholars it is a perfect example of social intelligence.

I personally felt a joy while reading literature and finding the unique connection between. All leaders, teachers and even everybody among us need social intelligence skills to improve our life.

Happy reading!

Emotional Intelligence

The other day I was discussing O. Henry’s ”After Twenty Years” story in my class. A piece of literature written in 1906. It is an interesting story of two friends who decide to meet at a same place after 20 years. What an idea used in story.

This story categorically revolves around the characters Bob and Jimmy. It was 1906 when the compete world at the beginning of Industrial revolution 1.0 and today we are at the juncture of industry revolution 4.0 Each industrial revolution altered our lifestyle.

There was a time when IQ was considered to be most important but today EQ (Emotional Quotient) is more important. Industrial development made our life easy by offering us various tools and boosted the production. This saved a lot of time of our time and we developed a habit of expecting from machines, humans, family, friends and from each part of life.

Daniel Goleman an American Writer and Psychiatrist who devoted his life in studying emotional intelligence. At the time of interview, exams, competition or public speaking event it is more important for us to understand who we are and how to react. The voluminous study Daniel Goleman has created in this domain that he penned a series of books on this topic.

Today I am talking about Emotional Intelligence, Writer, explains us the importance of emotional intelligence into our day-today life. It is not IQ what matters in life is EQ, All decisions we make in life are mainly based upon emotions. The same principle is applied for other people. At workplace or market place. A customer makes decision of buying or discussion about product pr service is out of emotions.

Writers explains how to recognize the emotional triggers into our life and how can we control them. Daniel Goleman explains the complicated theories of psychology with various real life experiences and examples. This makes this book unique in its series. As a parent, friend or family it is a helpful book to introspect and change our behaviour for better change.

It is one of the top 25 books of business declared by times. This book is helpful in leadership to understand how to manage our inner self, this helps in managing our relations with other people and this helps in a way to manage outer world. Each element is interconnected.

This O. Henry’s ”After Twenty Years” story also inspired film directors to make films. There is a Bollywood film loosely based upon this story. The crux of the story, how the life of Bob and Jimmy change over 20 years and it all takes place due the choices they make into their life. One became police and other become thief. It is not the matter of time, or IQ what matters the most is your EQ. It is better to know our own EQ and develop it further to face different challenges of life and overcome various obstacles.

There is another story, ‘Two Friends’ by Guy de Maupassant is the story of two men who meet up despite war. I will discuss this story in reference with Daniel Goleman’s another book Social Intelligence.


Gully Boy a film which offered identity to Indian underground rappers considered as a milestone in Bollywood. Zoya Akthar directed a film inspired by a small local group of rappers one of them was Dharmesh Parmar aka MC Tod Fod.

Swadeshi a multilingual Hip-Hop group grew in Mumbai DDC Chawl, a Gujrathi and Hindi rapper who churned many social topics from daily hustle to suffocation of youth. He was just 24 but he put the fire in the hearts of Indian youth. It is his group Swadeshi made hip-hop rooted in Indian soil.

The wall graffiti are one part of it, it is interesting to explore hip-hop as it comes with culture. Wall Graffiti is a common sight in many countries of India. It is the first sign that hip-hop culture is around. The hip-hop rappers normally jam in the night. There are special places called as hangouts or adda in all cities. They meet in night post 10.00pm and starts jamming. It’s an open performance and many record it with their mobile. Sometime this jam session goes till 4 am. These jam session toss various aspects of established cultures and strip all the linguistic bourgeois.

A specially cultivated franks lingua makes them unique and their songs make them stars. There is a great following for hip-hop a genre which is coming in a big way. Indian hip-hop is evolving with music, as it is developing categories and sub categories in music. 

Interestingly in Pune near Kondhwa I found hip-hop groups and got to know how and where they perform. It is wonderful to see how this culture is taking shape. I have attached few photos of Pune Wall Graffiti Kondhwa.

It always attracts me as it has more fusion, experiment in language, fashion and music. Long live his song ‘India 91’

Make Your Photo A Memory

‘A picture speaks a thousand words’ somebody said long back. I believe it is true only if you have a thought behind it. We live with visual language. Every day we see so many objects but we remember very few as only they attract us.

The same thing I would like to talk about is photography, it is only a process if we just click but if we plant a thought behind it, makes a click with thought and makes many others think and discuss.

I see the light spread over my family, it is true, but then, it is night, Xmas time, and mojo of the festive season. Even the glare of light expresses the above normal feeling.

A rose blooms in my garden, with the perfect combination of red and white. A dash of light and mixed air perfect the essence of winter.

A click

“For me, the camera is a sketchbook, an instrument of intuition and spontaneity.”
– Henri Cartier-Bresson

I remember when I first clicked the photo, it was a feeling of accomplishment. Soon came to the world of digital transformation and the art of photography became a digit. A thought changed from what you click to how many you click and what you find. A game of chance and luck.

I appreciate the technology supplied to each individual with DSLR or Smartphone. Even today a single click much means to me. It narrates to me a story, emotion, or sometimes a thought.

I am pleased to share it with you.

Happy New Year 2021

The orange sky and blowing wind suggest the year-end. The dancing frills of Aakash Diya, a lantern still holding its decaying charm. The chill of winter and radio songs. The songs of the 90s ever remind us of the changing times.

Today, when we are at the last leaf of 2021, sailing through pandemic we are again at the juncture where everything is changing. I recall the poem of


The Darkling Thrush


I leant upon a coppice gate

      When Frost was spectre-grey,

And Winter’s dregs made desolate

      The weakening eye of day.

The tangled bine-stems scored the sky

      Like strings of broken lyres,

And all mankind that haunted nigh

      Had sought their household fires.

The land’s sharp features seemed to be

      The Century’s corpse outleant,

His crypt the cloudy canopy,

      The wind his death-lament.

The ancient pulse of germ and birth

      Was shrunken hard and dry,

And every spirit upon earth

      Seemed fervourless as I.

At once a voice arose among

      The bleak twigs overhead

In a full-hearted evensong

      Of joy illimited;

An aged thrush, frail, gaunt, and small,

      In blast-beruffled plume,

Had chosen thus to fling his soul

      Upon the growing gloom.

So little cause for carolings

      Of such ecstatic sound

Was written on terrestrial things

      Afar or nigh around,

That I could think there trembled through

      His happy good-night air

Some blessed Hope, whereof he knew

      And I was unaware.

Yearend Musing

Merry Christmas 2021

       Suddenly a popup came as a Christmas sale! It put a wave of excitement through my body. I looked into the mirror. I took a close look at myself. It has been a year since last Christmas I saw the green red caps and Santa masks. Every year the town celebrates Christmas. It has been a pandemic year, people hardly shopped and mingled. The year passed through restrictions.

     I checked out Christmas songs released this year. Norah Jones cut an album on Christmas. I enjoyed her strongly earned voice best fitted for jazz. This year she made 20 years into the industry and it is her 8th album. A songwriter, singer, and pianist who wished all of us happy Christmas.

I enjoyed the song treat by Elton John and Ed Sheeran sang Merry Christmas to all. This song will help many through the pesky pandemic. Brian Adams Christmas Time, the 80s unfussy rocker still reigns on the world of rock music. There may not be any rock music fan who is unheard of summer of 69. Before the pandemic, he penned and sang this ‘Christmas times´. It was wonderful to listen to this Canadian singer.

I take this occasion to wish you all happy Christmas and a happy new year. It is my pleasure that you have been with me to support me and correct me. I am thrilled to receive your support. Let us get connected.

Yearend Musing – Thanks for Supporting Me

I take this occasion and this platform to connect to you and express my feeling with you all. Simple thanks may not be enough to convey my warm feelings. I am indebted to your love and support of my blog by reading and liking what you gave me.

I the love Word Press platform. I enjoy it more than a newspaper. I enjoyed reading your blog. Do suggest topics and connect to me. I have a podcast and YouTube channel dedicated to literature, music, and art. I will be pleased if you could connect to me on these platforms.

Lately, I thank almighty who showed me this way to connect to you. I urge come forward and connect.